Product decisions, UX tradeoffs, and outcomes from shipped work.
UI/UX Engineering, Product Design, Backend Development
2-3-week implementation sprint
Problem: Developers had a high support burden from manual license key management and users had a poor onboarding experience.
Built a licensing system with self-serve user portal and store for secure product access and management.
Read Tella Licensing case study
UX Engineering, UI Design
2-hour implementation sprint
Problem: New players had low trust during server load and asked repetitive onboarding questions.
Redesigned the load experience into a clear onboarding layer optimized for low-overhead runtime behavior.
Impact: +16% first-session completion and -24% setup-related questions
Read Loading Screen case study
Product Design, Frontend Engineering
5-day launch sprint
Problem: Pre-launch visitors were not converting to Discord joins due to weak action hierarchy.
Built a focused pre-launch narrative with staged CTAs and a synchronized trailer rollout.
Impact: +18% Discord join conversion in 14 days
Read The Alabama Project Landing case study